online communication during
road works.
Nothing is more frustrating than unexpectedly running into roadworks or a road closure. To prevent this, we start sharing messages via social media as early as seven days before the works begin, informing the surrounding area about the upcoming disruption. Turning unexpected disruption into expected disruption — how helpful is that!
Now that you know construction works will soon take place in your area, it’s useful to take them into account. That’s why we’ve put together a few tips that will hopefully help you plan ahead.
Tips
faq
To keep our communication as relevant as possible, we focus on reaching people in the immediate vicinity of the roadworks. All residential, work and travel traffic within a one-kilometre radius of the work zone is included in our targeting.
From seven days before the start of the works, we proactively inform the surrounding area about the upcoming roadworks. This ensures you are informed well in advance — because being prepared makes all the difference.
At BUKO, safety is a top priority. That’s why, on every project carried out in collaboration with BUKO, we proactively inform the surrounding area to help keep everyone safe and well prepared.