digital information beacons
Over 84% of road users seek travel information before leaving home. While this group is effectively reached pre-trip, all road users benefit from accurate, real-time information during their journey. Our Digital Information Beacons (DIBs) provide up-to-date travel advice directly to drivers while they are on the road.
reach road users with accessibility information
users in whole of Europe
01. Precise Notifications
DIBs deliver in-car notifications about travel times and upcoming roadworks exclusively to drivers within a defined geographic area. This targeted approach ensures that only the relevant audience receives the message at the appropriate time. Importantly, drivers do not need to install any additional apps; messages are delivered through platforms they already use, such Waze.
02. Timely Messaging
03. Added Value
frequently asked questions
A DIB is essentially the digital version of a DRIP (Dynamic Route Information Panel). Instead of displaying information on overhead panels, we deliver messages as in-car notifications.
We determine in advance the specific points where messages should be triggered. Any driver using Waze who passes through these points will receive a notification.
Notifications are categorized into two types: pre-announcements and real-time information. Pre-announcements appear as pop-up messages upon reaching the destination, while real-time updates are delivered as in-car spoken messages.
This approach allows us to inform drivers either early or just in time, enabling them to adjust their journey accordingly.
Testimonials
what our clients say
related services
satnav influencing
Mobility Data
digital out of home
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